“You can’t teach an old dog new tricks” falls completely flat for me. This year’s Management Conference showed me I can still learn a new trick or two.
Tom Tholen is SAWA's Senior Vice President of Marketing & Development. The SAWA member has served as President of Companion Channel, a cloud-based digital screen media service that streamed into partner shelters. Tom is perhaps best known in the animal welfare industry as the former President & Chief Marketing Officer for Callahan Creek, which was the agency of record for Hill’s in the early days of their shelter program. Over the years, he has worked for several agencies, as well as major corporations including Hallmark, Sprint and General Electric. A Colorado native, Tom received his BS in Journalism from the University of Colorado at Boulder, and he lives with his family in the Kansas City area.
There’s a regional bank in the Midwest with a catchy tagline: “Ask, listen, solve.” When you think about it, that sounds pretty good! This tagline may be made up of three important words, but it’s also landed on one very impactful concept.
There are far more than five reasons to join us in Long Beach for the 2017 SAWA Management Conference. Registration is open now!.
Local veterans groups have many programs in place to help veterans find volunteer opportunities. Connect with them and make sure information about your organization is available.
Must do, could do, should do. Pick one and you’ll fall.
How do agencies avoid that frustrating and perhaps even crippling post-holiday adoption reconsideration? Like almost anything else, good communication up front – where both parties are actively listening – and even better follow-up can help make for better matches and successful adoptions..
Make #GivingTuesday work for your organization. Check out our year-round giving engagement tips.
Measuring your marketing efforts is the key to understanding your organization. Measure against your goals and learn from experience to move ahead.