Must do, could do, should do. Pick one and you’ll fall.
Tom Tholen is SAWA's Senior Vice President of Marketing & Development. The SAWA member has served as President of Companion Channel, a cloud-based digital screen media service that streamed into partner shelters. Tom is perhaps best known in the animal welfare industry as the former President & Chief Marketing Officer for Callahan Creek, which was the agency of record for Hill’s in the early days of their shelter program. Over the years, he has worked for several agencies, as well as major corporations including Hallmark, Sprint and General Electric. A Colorado native, Tom received his BS in Journalism from the University of Colorado at Boulder, and he lives with his family in the Kansas City area.
How do agencies avoid that frustrating and perhaps even crippling post-holiday adoption reconsideration? Like almost anything else, good communication up front – where both parties are actively listening – and even better follow-up can help make for better matches and successful adoptions..
Make #GivingTuesday work for your organization. Check out our year-round giving engagement tips.
Measuring your marketing efforts is the key to understanding your organization. Measure against your goals and learn from experience to move ahead.
- Administration & Finance, Fundraising & Advocacy, Leadership, SAWA, SAWA as a Resource, Uncategorized
I had a boss who liked to refer to things that happened in the distant past as “when rocks were soft and dirt was new.” Seems like these days the rocks get harder faster and the dirt gets older sooner.