Whether they walk dogs, socialize cats, or take your outreach programs into the community, your volunteers can be a treasure trove of fantastic experiences to help you tell your story and raise donations..
Must do, could do, should do. Pick one and you’ll fall.
Measuring your marketing efforts is the key to understanding your organization. Measure against your goals and learn from experience to move ahead.
Anyone who has held a supervisory position is accustomed to completing annual employee evaluations. But is your team familiar with shelter assessments? While shelters make routine evaluations of their employees a priority, they often fail to perform structured evaluations of their building and operations.
- Administration & Finance, Fundraising & Advocacy, Leadership, SAWA, SAWA as a Resource, Uncategorized
I had a boss who liked to refer to things that happened in the distant past as “when rocks were soft and dirt was new.” Seems like these days the rocks get harder faster and the dirt gets older sooner.
Participation on social media platforms has grown exponentially over the past decade, and your organization’s online presence should be growing along with it. Facebook is the most widely-used social media platform and is an important part of your marketing communications.
If you walk into a bookstore, wait a minute, there are no more bookstores left…well, if you browse through Amazon.com in their business section, you’ll see scores of books (actually 11,056 books) on how to create great customer service.
Most of our organizations wouldn’t be able to provide all the life-saving services we do if it weren’t for the generous support of devoted volunteers. From walking dogs and socializing cats, to answering visitor questions and counseling adopters – volunteers are a workforce driven by love.
As not-for-profit organizations, we should be concerned about the financial well-being and resources needed to operate our animal care and control organizations. Our mission and goals may not be to maximize shareholders’ wealth, but we’re responsible for improving the care and well-being of the animals in our shelters.